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Real Women of Genius Series at N.E.W. Ales

We are doing a four beer release throughout the month of March in honor of Women's History Month. We have chosen four well respected and empowering female figures that we will be honoring, one per week, as part of our Real Women of Genius Series. March 4th we will be releasing a Pineapple Tangerine Sour in honor of Simone Biles, March 11th we will be releasing a Cinnamon Vanilla Bean Porter for Kayla Harrison (Middletown local and first American to win the gold medal in Judo), March 18th we will release a Cranberry IPA for Betty White, and March 25th will be for Kara Goheen (another Middletown local who made a large impact in the downtown community). We are very excited as a majority women owned brewery to pay homage to these women and we will also be donating a portion of our profits made this month to a local women's shelter in Middletown, the Mission Hope House.


Below we have gathered together what makes each of these wonderful women so honorable!


Simone Biles Pineapple Tangerine Sour


Today we salute you, Ms. Gymnastics GOAT.


YOU have won 32 medals, 19 of them gold.


YOU were the first American woman to win seven national all around titles, and the first female to win three consecutive World All-Around titles.


YOU are a three-time recipient of the Laureus World Sports Award for Sportswoman of the Year.


YOU have been honored as Forbes 30 under 30, Ebony Power 100, Time 100 Most Influential, USA Today 100 Women of the Century and two-time Associated Press Female Athlete of the Year.


YOU were honored with the Arthur Ashe Courage Award in 2018 for speaking up and speaking out against sexual assault.


YOU are a Real Woman of Genius Simone Biles, and N.E.W. Ales salutes YOU with our Pineapple Tangerine Sour. The perfect balance, like you on the beam of tart and sweet. This beer will do a backflip in your mouth.



Kayla Harrison Cinnamon and Vanilla Bean Porter


Today we salute you Middletown Native, Ms. Judo Gold Medal Olympian.


YOU won the 2010 World Judo Championships.


YOU won Olympic gold in Judo in 2012 and 2016.


YOU took custody of your niece and nephew in 2020 becoming a full time parent when you didn’t need to.


YOU went from Judo in the Olympics, to a 12/12 record in MMA, to an 11-0 record in the Professional Fighters League.


YOU are a Real Woman of Genius Kayla Harrison, and N.E.W. Ales salutes YOU with our Cinnamon and Vanilla Bean Porter. Like you, with the creaminess of the vanilla, and the spice of the cinnamon, this porter has a 1-2 punch that will knock you out!




Betty White Cranberry IPA


Today we salute you, Ms. First Lady Of Television.


YOU have 27 wins and 57 nominations in film, radio and television awards, including five Primetime Emmy Awards, two Daytime Emmy Awards, three American Comedy Awards, and two Viewers for Quality Television Awards.


YOU are the only woman to have received an Emmy in all performing comedian categories, and YOU hold the record for longest span between Emmy nominations - 60 years.


YOU received the Pacific Pioneer Broadcasters Golden Ike Award and Genii Award from The Alliance for Women in Media.


YOU were a staunch advocate for animal welfare, LGBTQ rights, and racial equality in a time none of it was recognized.


YOU volunteered with the American Women's Voluntary Services during WWII.


YOU hold the Guiness Book of World Record for Longest TV Career by a female entertainer.


YOU are a Real Woman of Genius Betty White, and N.E.W. Ales salutes YOU with our Cranberry IPA. Like what you did with your life and career, we took the ordinariness of cranberry and the plainness of an IPA to make an extraordinary beer.




Kara Goheen Berry Farmhouse Ale


Today we salute you, Ms. First Lady of Middletown.


YOU were Middletown’s biggest cheerleader. During the pandemic, no one worked harder to promote events to help with animals, First Responders, and kids, to keep Middletown going.


YOU brought so much life, creativity, and imagination to Downtown Middletown Inc, showing you don’t have to be FROM Middletown to BE a Middletownian.


YOU showed Middletown how to not only be inclusive, and recognize diversity, YOU showed them how to be proud and celebrate it.


YOU brought Dog Days Downtown to help our furry friends, proving you loved animals more often than people.


YOU made everyone who met you a better person. YOUR warmth, exuberance for life, and unwavering love of family and friends made Middletown everyone’s hometown.


YOU were a Real Woman of Genius Kara Goheen, and N.E.W. Ales, salutes YOU with our Berry Farmhouse Ale. Just like the sweetness you demonstrated to anyone who crossed your path, this beer will leave you wishing it would linger with you forever.





Come out and help us celebrate each of these women throughout the month of March! We will be open Thursdays 5:30-8:30, Fridays 5-9, and Saturdays 11-4. Starting 3/25 we will be open Fridays 5-10 and Saturdays 4-10. See ya soon and cheers!!




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